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Animated polar bears in a feel-good spot that aren’t in a Coke ad! Adrift is a story of a bond between mother and son in an uplifting Christmas-inspired three minute film that also doubled as an excuse for our relentless team to experiment rendering a 360° animation using the Unreal 4 game engine.

The film tells a story of a baby cub being separated from his mother and witnesses a variety of playful animal encounters on a floating piece of ice. All the action is set to a John Williams-style music composition created by ARU Chicago’s Tom Haigh.


Creative Director Scott Ownbey remarked, “For the 360° format it was helpful to keep the ever changing environment surrounding one location, as this allowed for a more immersive experience if viewed in VR using the Google Cardboard.”

"We have vast experience stitching 360° video footage, and also rendering 360° animation in programs such as Maya, and After effects. This came in handy with this project as we encountered various errors with real time rendering such a vast scene in 360°. The water environment was extremely render intensive—even for UE4. So we approached the project like a standard 360° video rendering 6 different camera views and stitching them together; however we did encounter a bit of artifacting using this solution. Right as we were about to go live the amazingly responsive team at UE4 support gave us a plugin that allowed us to finally export our liquid scenes, seam free along with no artifacting."

AnimaticmediaVR, Technical Director
Angel Nieto

Branded Google cardboard glasses were sent to select clients that allowed them to experience the 360° video in VR. A variety of social media tools encouraged sharing and interaction as the battle for hearts and minds becomes increasingly digital.

  • We have so many other things we are thinking about when selling an idea in to the client. It's nice not to have to worry about the level of expertise and experience from your artists and producers. Animaticmedia did a great job of addressing all comments and had great attention to detail.
    Randy Rogers
    Art Director at Grenadier
  • Better than I expected. You guys we amazing!
    Gabriel Reyes
    Creative Director at ALMA
  • It was incredible to work with the team from Animatic Media. They were extremely response, helpful and attentive to detail on creative feedback. Keep it up. Incredible experience. Will work with again.
    Johann Lopez
    Art Director at ALMA
  • You guys were very communicative and collaborative. And very easy to work with. Now I have more time to focus on other projects while Animaticmedia does all the work
    Aldo Gagliardi
    PRODUCER at LAPIZ
  • Working with Animaticmedia was an absolutely friction-less experience. Kelly and her highly talented team were friendly and helpful, intuitively grasped the task at hand, and produced work to an exceptional level of craft. More than that, they delivered work bang on on time at every step of a very pressurized timeline. I wouldn't consider any other animatic specialist and look forward to working with them again.
    Rob Rutherford
    Creative Director at TBWA
  • Alex and Ana, our project managers, were ANGELS to work with. Our timeline was terribly truncated and the clients' demands were challenging. They made it happen, and they were easy to work with.
    Kayla Osmond
    Other at Leo Burnett - Toronto
  • The producer on my job was professional and incredibly helpful. She gives me many reasons to want to work with her again. Thank you. For making my experience stress free. Kevin JamesLAPIZ
    Kevin James
    Producer at Lapiz
  • It has been great and convenient working with the Animaticmedia team. All of my projects have been completed on time and within budget.
    Amanda Holtz
    Producer at DDB California
  • Talented people, working insane hours, delivering the best animatics in the industry, all while keeping up with my wittiness. Animatic Media gets it and I could not ask for a better partner. Thanks for an amazing product and fun along the way
    Jason Georgen
    Producer at Leo Burnett-Chicago
  • Feedback was implemented quickly and they turned out great.
    Oliver MacDonald
    Art Director at DDB California
  • Animaticmedia was a pure pleasure to work with. It was only the second animatics job in my career and they made the process incredibly smooth and I learned a great deal from them. Their entire team was terrific and I can’t wait to work with them again
    Brent Holt
    Producer at GSD&M
  • Great to have really fast turnaround times and quite affordable. Love the online review process.
    Michael Lees-Rolfe
    CREATIVE DIRECTOR at FOXP2
  • It was a nice process and seamless. I like the tools you offer on the website, user friendly, productive for direction and client updates on the fly.
    Richard Romero
    Creative Director at Lapiz
  • Animaticmedia helped us crank out an animatic on an insane deadline. They did a great job for the extremely quick turnaround, and were always professional even in stressful moments.
    Kristen Schwanz
    Art Director at Leo Burnett-Chicago
  • AnimaticMedia turned a tricky project with a tight deadline into a pleasurable experience for all involved. The quality of the work was outstanding, and the team who worked on the animatic were unflappable and admirably responsive. They adapted the animatic process to suit the creatives and client, and the end product far exceeded our expectations. Creatives, client and myself were all hugely impressed throughout, and the animatic was a great success!
    Katherine Maidment
    Producer at MC Saatchi London
  • Animatic Media is very easy to work with. From start to finish animatic media has been a huge help from the sketches to finalizing any revisions. You guys are good with responding right away and providing us with amazing work. Im glad to have been working with you guys and hope we get to again in the near future.
    Juale Chavez
    Producer at Lapiz
  • Animatic media has been amazing!! Turning around animations on an insane timeline!!! They are the best!!
    Alex Dossett
    Producer at TBWA Chiat Day - LA
  • I'd have to say your team is very impressive. Everyone was extremely professional, accommodating and the final work was top notch! 
    Pamela Fazio
    Producer at Zimmerman
  • Very helpful - you guys did a great job!
    Jesse Brook
    Producer at Leo Burnett - Toronto
  • Working with Animaticmedia was a unique experience. Not only was the end result well above what we were expecting, but the process was simple and efficient. The team constantly used their initiative in suggesting adjustments to improve the narrative and simplify the visual storytelling. At all hours of the night/weekend/holidays. And at the risk of sounding cheesy, I'll say that assembling this project was even fun. This is a team that I will with no hesitation recommend to you and your agency. A pleasure to work with
    Darren Borrino
    Creative Diretor at TBWA
  • Brought the spot to life more completely than any animatic I've seen. Likely gave the client and test audiences a fuller picture of what the finished spot would look like.
    Graeme Campbell
    Creative Director at Leo Burnett - Toronto