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One project had us taking a much closer look at money—literally. A social media brandchild from Grey Advertising, N.Y titled ‘Look at Your Money’. The concept was to use a full-frame photo of a dollar bill and place it in a 360˚ environment to demonstrate, that with the help of Ally Bank, you’ll really look closer at your money. As the user rotates the dollar bill, they’ll view fun animations that will highlight unique facts and uncover hidden meanings about the bill.


To create quirky animations that appeared to be spawned from the dollar bill, we first shot high-resolution photos of George W. using a 100mm lens. From those shots we enlarged the imagery and discovered true handcrafted artistry that went into the creation of our nation’s currency. From finely embedded blue and red colored fibers to meticulous textures carved textures— the dollar bill is truly an underappreciated masterpiece.

The creatives at Grey were amazing and gave us the flexibility to craft these animations that worked best in 360°. Most of the animations took place in the front camera view, but for the viewers that dared rotate and follow the action, our Easter egg to the viewer was an animated George Washington.

Branded Google cardboard glasses were sent to select clients that allowed them to experience the 360° video in VR. A variety of social media tools encouraged sharing and interaction as the battle for hearts and minds becomes increasingly digital.

I'd have to say your team is very impressive. Everyone was extremely professional, accommodating and the final work was top notch! 
Pamela Fazio
Zimmerman
It was incredible to work with the team from Animatic Media. They were extremely response, helpful and attentive to detail on creative feedback. Keep it up. Incredible experience. Will work with agai...
Johann Lopez
ALMA
Great to have really fast turnaround times and quite affordable. Love the online review process.
Michael Lees-Rolfe
FOXP2
Very helpful - you guys did a great job!
Jesse Brook
Leo Burnett - Toronto
Animatic Media is very easy to work with. From start to finish animatic media has been a huge help from the sketches to finalizing any revisions. You guys are good with responding right away and provi...
Juale Chavez
Lapiz
You guys were very communicative and collaborative. And very easy to work with. Now I have more time to focus on other projects while Animaticmedia does all the work
Aldo Gagliardi
LAPIZ
Working with Animaticmedia was a unique experience. Not only was the end result well above what we were expecting, but the process was simple and efficient. The team constantly used their initiative i...
Darren Borrino
TBWA
Alex and Ana, our project managers, were ANGELS to work with. Our timeline was terribly truncated and the clients' demands were challenging. They made it happen, and they were easy to work with.
Kayla Osmond
Leo Burnett - Toronto
Talented people, working insane hours, delivering the best animatics in the industry, all while keeping up with my wittiness. Animatic Media gets it and I could not ask for a better partner. Thanks fo...
Jason Georgen
Leo Burnett-Chicago
It was a nice process and seamless. I like the tools you offer on the website, user friendly, productive for direction and client updates on the fly.
Richard Romero
Lapiz
It has been great and convenient working with the Animaticmedia team. All of my projects have been completed on time and within budget.
Amanda Holtz
DDB California
Animaticmedia was a pure pleasure to work with. It was only the second animatics job in my career and they made the process incredibly smooth and I learned a great deal from them. Their entire team wa...
Brent Holt
GSD&M
Working with Animaticmedia was an absolutely friction-less experience. Kelly and her highly talented team were friendly and helpful, intuitively grasped the task at hand, and produced work to an excep...
Rob Rutherford
TBWA
The producer on my job was professional and incredibly helpful. She gives me many reasons to want to work with her again. Thank you. For making my experience stress free. Kevin JamesLAPIZ
Kevin James
Lapiz
Feedback was implemented quickly and they turned out great.
Oliver MacDonald
DDB California
Animaticmedia helped us crank out an animatic on an insane deadline. They did a great job for the extremely quick turnaround, and were always professional even in stressful moments.
Kristen Schwanz
Leo Burnett-Chicago
Brought the spot to life more completely than any animatic I've seen. Likely gave the client and test audiences a fuller picture of what the finished spot would look like.
Graeme Campbell
Leo Burnett - Toronto
Animatic media has been amazing!! Turning around animations on an insane timeline!!! They are the best!!
Alex Dossett
TBWA Chiat Day - LA
Better than I expected. You guys we amazing!
Gabriel Reyes
ALMA
We have so many other things we are thinking about when selling an idea in to the client. It's nice not to have to worry about the level of expertise and experience from your artists and producers. An...
Randy Rogers
Grenadier
AnimaticMedia turned a tricky project with a tight deadline into a pleasurable experience for all involved. The quality of the work was outstanding, and the team who worked on the animatic were unflap...
Katherine Maidment
MC Saatchi London
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