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AnimaticmediaVR combined hand painted 3d animation into aerial 360° video to craft a cinematic proof of concept crafted sunrise shoot with a Dji DS1000 drone flying over Deerfield Beach International Fishing Pier. The shoot was to demonstrate to a client how we would integrate stylized 3d animation into an 360° aerial shoot. Once completed this video clip would be similar to style they’re seeking to promote a very popular vacation destination in the US.

360° video comes with unique challenges on every shoot as all your potential problems are multiplied by the amount of cameras you’re shooting. Organizing 20 minutes of footage x 7 cameras equaled 72.5 gigs of data—this process took 3.5 hours. We sent the raw footage on an external hard drive to our 360° editor in our Chicago office. Decompressing, color correction, stitching, rendering took a total about 8 hours. AnimaticmediaVR colorist & stitcher Angel Nieto comments; “tonal range was tricky as I had to add white lines of the 3D birds over a sunrise- I pushed the highlights and midtones darker to make the birds pop wherever they were in the scene.”

After getting all the footage looking good it was then turned over to our 3D lead Anthony Porco who refined the tracking of the sky took which took around 40-45 minutes. The animation of the 3D birds and tracking to the scene took 2 hours. “I worked with the Director by recreating the pier in scale in 3d and tracking the footage in the scene with 3d spheres the represented the birds. Once I got the key frames of the spheres in a timeline that matched the video I swapped out the spheres and added the animated eagles.”

Each render took 30 minutes combined over 4 machines. Each render was included 6 cameras over 1350 frames. Each After Effects render was roughly around 1 hour with another 30 minutes for upload and Youtube conversion. Total time on Porco’s portion was 22 hours. “ It’s amazing how much work can go into a short clip but in the end we have a really nice finished piece that stands up with any 360° aerial footage I have scene. ” remarked the Director

  • AnimaticMedia turned a tricky project with a tight deadline into a pleasurable experience for all involved. The quality of the work was outstanding, and the team who worked on the animatic were unflappable and admirably responsive. They adapted the animatic process to suit the creatives and client, and the end product far exceeded our expectations. Creatives, client and myself were all hugely impressed throughout, and the animatic was a great success!
    Katherine Maidment
    Producer at MC Saatchi London
  • We have so many other things we are thinking about when selling an idea in to the client. It's nice not to have to worry about the level of expertise and experience from your artists and producers. Animaticmedia did a great job of addressing all comments and had great attention to detail.
    Randy Rogers
    Art Director at Grenadier
  • I'd have to say your team is very impressive. Everyone was extremely professional, accommodating and the final work was top notch! 
    Pamela Fazio
    Producer at Zimmerman
  • Working with Animaticmedia was a unique experience. Not only was the end result well above what we were expecting, but the process was simple and efficient. The team constantly used their initiative in suggesting adjustments to improve the narrative and simplify the visual storytelling. At all hours of the night/weekend/holidays. And at the risk of sounding cheesy, I'll say that assembling this project was even fun. This is a team that I will with no hesitation recommend to you and your agency. A pleasure to work with
    Darren Borrino
    Creative Diretor at TBWA
  • It has been great and convenient working with the Animaticmedia team. All of my projects have been completed on time and within budget.
    Amanda Holtz
    Producer at DDB California
  • Great to have really fast turnaround times and quite affordable. Love the online review process.
    Michael Lees-Rolfe
    CREATIVE DIRECTOR at FOXP2
  • Brought the spot to life more completely than any animatic I've seen. Likely gave the client and test audiences a fuller picture of what the finished spot would look like.
    Graeme Campbell
    Creative Director at Leo Burnett - Toronto
  • It was a nice process and seamless. I like the tools you offer on the website, user friendly, productive for direction and client updates on the fly.
    Richard Romero
    Creative Director at Lapiz
  • Feedback was implemented quickly and they turned out great.
    Oliver MacDonald
    Art Director at DDB California
  • Animaticmedia helped us crank out an animatic on an insane deadline. They did a great job for the extremely quick turnaround, and were always professional even in stressful moments.
    Kristen Schwanz
    Art Director at Leo Burnett-Chicago
  • Animatic Media is very easy to work with. From start to finish animatic media has been a huge help from the sketches to finalizing any revisions. You guys are good with responding right away and providing us with amazing work. Im glad to have been working with you guys and hope we get to again in the near future.
    Juale Chavez
    Producer at Lapiz
  • Very helpful - you guys did a great job!
    Jesse Brook
    Producer at Leo Burnett - Toronto
  • Talented people, working insane hours, delivering the best animatics in the industry, all while keeping up with my wittiness. Animatic Media gets it and I could not ask for a better partner. Thanks for an amazing product and fun along the way
    Jason Georgen
    Producer at Leo Burnett-Chicago
  • Working with Animaticmedia was an absolutely friction-less experience. Kelly and her highly talented team were friendly and helpful, intuitively grasped the task at hand, and produced work to an exceptional level of craft. More than that, they delivered work bang on on time at every step of a very pressurized timeline. I wouldn't consider any other animatic specialist and look forward to working with them again.
    Rob Rutherford
    Creative Director at TBWA
  • Alex and Ana, our project managers, were ANGELS to work with. Our timeline was terribly truncated and the clients' demands were challenging. They made it happen, and they were easy to work with.
    Kayla Osmond
    Other at Leo Burnett - Toronto
  • Better than I expected. You guys we amazing!
    Gabriel Reyes
    Creative Director at ALMA
  • Animatic media has been amazing!! Turning around animations on an insane timeline!!! They are the best!!
    Alex Dossett
    Producer at TBWA Chiat Day - LA
  • You guys were very communicative and collaborative. And very easy to work with. Now I have more time to focus on other projects while Animaticmedia does all the work
    Aldo Gagliardi
    PRODUCER at LAPIZ
  • Animaticmedia was a pure pleasure to work with. It was only the second animatics job in my career and they made the process incredibly smooth and I learned a great deal from them. Their entire team was terrific and I can’t wait to work with them again
    Brent Holt
    Producer at GSD&M
  • The producer on my job was professional and incredibly helpful. She gives me many reasons to want to work with her again. Thank you. For making my experience stress free. Kevin JamesLAPIZ
    Kevin James
    Producer at Lapiz
  • It was incredible to work with the team from Animatic Media. They were extremely response, helpful and attentive to detail on creative feedback. Keep it up. Incredible experience. Will work with again.
    Johann Lopez
    Art Director at ALMA
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