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The creative folks at Weber Shandwick wanted to breath some life to the Breathe Right Strips Facebook page so they hired us for some digital Illustration and animation magic. The objective: create 8 photo illustrations start a conversation in the social media channel that drives awareness and generates engagement.

Before we set out blazing with cintiq pens and copious amounts of coffee we started collections of vast amounts of photo reference. We cut and pasted the what we could and hand crafted the rest, paying attention to get the light source consistent throughout.

With a little help from some nice plugins from Topaz and a dash of animation wizardry from our talented animators the final product delivered the Breath Right Strips Facebook page some solid numbers with over :

3 million views, 300,000 likes and 17,000 shares.

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