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Once upon a time, automobile manufactures did photographic 360° turnarounds of their cars— then technology happened.
Javascript Game Engines disrupted the space and allowed car brands like Ford, Renault and Porsche
to showcase their products in real-time interactive 3D—changing colors, details,
positions and angles on the fly.

Our mission at AnimaticmediaVR was to build an interactive WebGL prototype that could show brand managers how
they could engage potential customers with their products in real-time 3d on any platform. For our demonstration we
choose one of Nissan’s most iconic brands the Nissan Altima. Working with the scanned version of the Altima we
converted the high-resolution file to a version that was suitable for game engines. We didn’t want to sacrifice
quality, so we baked all the rich photographic details into a low poly version through a process called
a Normal Map. We used this same process for all the cars reflections, colours and lights.

The most challenging aspect was not just creating code for the shaders of the car paint in 3D but converting this information to a Javascript Game Engine that allows the model to be viewed using WegGl—or in layman's terms allows anyone to view it on their desktop, tablet or mobile phone without the need of any plugins.

We wanted the background to be modern abstract structure that would complement the car and give it atmosphere so we created an 3d model and rendered it as a 360° spherical image.

The result of our efforts is a seamless mix of art and code that build a unique and engaging product experience..

“We pride ourselves on pushing the boundaries of artistry. Using WebGl technology allows brands to give potential customers a more engaging experience. Shoppers can appreciate the design of a product, view it from different angles, choose different material options, product color, open compartments, check out interior areas of the product and turn off and on different features the product may have. For car brands you can even take the model for a spin.”

AnimaticmediaVR, Creative Director
Scott Ownbey

Learn how to engage your audience today.

Great to have really fast turnaround times and quite affordable. Love the online review process.
Michael Lees-Rolfe
Working with Animaticmedia was an absolutely friction-less experience. Kelly and her highly talented team were friendly and helpful, intuitively grasped the task at hand, and produced work to an excep...
Rob Rutherford
The producer on my job was professional and incredibly helpful. She gives me many reasons to want to work with her again. Thank you. For making my experience stress free. Kevin JamesLAPIZ
Kevin James
Better than I expected. You guys we amazing!
Gabriel Reyes
Talented people, working insane hours, delivering the best animatics in the industry, all while keeping up with my wittiness. Animatic Media gets it and I could not ask for a better partner. Thanks fo...
Jason Georgen
Leo Burnett-Chicago
You guys were very communicative and collaborative. And very easy to work with. Now I have more time to focus on other projects while Animaticmedia does all the work
Aldo Gagliardi
Feedback was implemented quickly and they turned out great.
Oliver MacDonald
DDB California
It was a nice process and seamless. I like the tools you offer on the website, user friendly, productive for direction and client updates on the fly.
Richard Romero
Animatic media has been amazing!! Turning around animations on an insane timeline!!! They are the best!!
Alex Dossett
TBWA Chiat Day - LA
Very helpful - you guys did a great job!
Jesse Brook
Leo Burnett - Toronto
I'd have to say your team is very impressive. Everyone was extremely professional, accommodating and the final work was top notch! 
Pamela Fazio
Animaticmedia was a pure pleasure to work with. It was only the second animatics job in my career and they made the process incredibly smooth and I learned a great deal from them. Their entire team wa...
Brent Holt
We have so many other things we are thinking about when selling an idea in to the client. It's nice not to have to worry about the level of expertise and experience from your artists and producers. An...
Randy Rogers
Animaticmedia helped us crank out an animatic on an insane deadline. They did a great job for the extremely quick turnaround, and were always professional even in stressful moments.
Kristen Schwanz
Leo Burnett-Chicago
Brought the spot to life more completely than any animatic I've seen. Likely gave the client and test audiences a fuller picture of what the finished spot would look like.
Graeme Campbell
Leo Burnett - Toronto
Animatic Media is very easy to work with. From start to finish animatic media has been a huge help from the sketches to finalizing any revisions. You guys are good with responding right away and provi...
Juale Chavez
AnimaticMedia turned a tricky project with a tight deadline into a pleasurable experience for all involved. The quality of the work was outstanding, and the team who worked on the animatic were unflap...
Katherine Maidment
MC Saatchi London
It was incredible to work with the team from Animatic Media. They were extremely response, helpful and attentive to detail on creative feedback. Keep it up. Incredible experience. Will work with agai...
Johann Lopez
It has been great and convenient working with the Animaticmedia team. All of my projects have been completed on time and within budget.
Amanda Holtz
DDB California
Alex and Ana, our project managers, were ANGELS to work with. Our timeline was terribly truncated and the clients' demands were challenging. They made it happen, and they were easy to work with.
Kayla Osmond
Leo Burnett - Toronto
Working with Animaticmedia was a unique experience. Not only was the end result well above what we were expecting, but the process was simple and efficient. The team constantly used their initiative i...
Darren Borrino
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