Once upon a time, automobile manufactures did photographic 360° turnarounds of their cars— then technology happened.
to showcase their products in real-time interactive 3D—changing colors, details,
positions and angles on the fly.
We wanted the background to be modern abstract structure that would complement the car and give it atmosphere so we created an 3d model and rendered it as a 360° spherical image.
The result of our efforts is a seamless mix of art and code that build a unique and engaging product experience..
“We pride ourselves on pushing the boundaries of artistry. Using WebGl technology allows brands to give potential customers a more engaging experience. Shoppers can
appreciate the design of a product, view it from different angles, choose different material options, product color, open compartments, check out interior areas of the
product and turn off and on different features the product may have. For car brands you can even take the model
for a spin.”
AnimaticmediaVR, Creative Director