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LAUNCH PROJECT

Once upon a time, automobile manufactures did photographic 360° turnarounds of their cars— then technology happened.
Javascript Game Engines disrupted the space and allowed car brands like Ford, Renault and Porsche
to showcase their products in real-time interactive 3D—changing colors, details,
positions and angles on the fly.

Our mission at AnimaticmediaVR was to build an interactive WebGL prototype that could show brand managers how
they could engage potential customers with their products in real-time 3d on any platform. For our demonstration we
choose one of Nissan’s most iconic brands the Nissan Altima. Working with the scanned version of the Altima we
converted the high-resolution file to a version that was suitable for game engines. We didn’t want to sacrifice
quality, so we baked all the rich photographic details into a low poly version through a process called
a Normal Map. We used this same process for all the cars reflections, colours and lights.

The most challenging aspect was not just creating code for the shaders of the car paint in 3D but converting this information to a Javascript Game Engine that allows the model to be viewed using WegGl—or in layman's terms allows anyone to view it on their desktop, tablet or mobile phone without the need of any plugins.

We wanted the background to be modern abstract structure that would complement the car and give it atmosphere so we created an 3d model and rendered it as a 360° spherical image.

The result of our efforts is a seamless mix of art and code that build a unique and engaging product experience..

“We pride ourselves on pushing the boundaries of artistry. Using WebGl technology allows brands to give potential customers a more engaging experience. Shoppers can appreciate the design of a product, view it from different angles, choose different material options, product color, open compartments, check out interior areas of the product and turn off and on different features the product may have. For car brands you can even take the model for a spin.”

AnimaticmediaVR, Creative Director
Scott Ownbey

Learn how to engage your audience today.

  • I'd have to say your team is very impressive. Everyone was extremely professional, accommodating and the final work was top notch! 
    Pamela Fazio
    Producer at Zimmerman
  • Brought the spot to life more completely than any animatic I've seen. Likely gave the client and test audiences a fuller picture of what the finished spot would look like.
    Graeme Campbell
    Creative Director at Leo Burnett - Toronto
  • Animaticmedia was a pure pleasure to work with. It was only the second animatics job in my career and they made the process incredibly smooth and I learned a great deal from them. Their entire team was terrific and I can’t wait to work with them again
    Brent Holt
    Producer at GSD&M
  • Working with Animaticmedia was an absolutely friction-less experience. Kelly and her highly talented team were friendly and helpful, intuitively grasped the task at hand, and produced work to an exceptional level of craft. More than that, they delivered work bang on on time at every step of a very pressurized timeline. I wouldn't consider any other animatic specialist and look forward to working with them again.
    Rob Rutherford
    Creative Director at TBWA
  • Alex and Ana, our project managers, were ANGELS to work with. Our timeline was terribly truncated and the clients' demands were challenging. They made it happen, and they were easy to work with.
    Kayla Osmond
    Other at Leo Burnett - Toronto
  • Animatic Media is very easy to work with. From start to finish animatic media has been a huge help from the sketches to finalizing any revisions. You guys are good with responding right away and providing us with amazing work. Im glad to have been working with you guys and hope we get to again in the near future.
    Juale Chavez
    Producer at Lapiz
  • You guys were very communicative and collaborative. And very easy to work with. Now I have more time to focus on other projects while Animaticmedia does all the work
    Aldo Gagliardi
    PRODUCER at LAPIZ
  • The producer on my job was professional and incredibly helpful. She gives me many reasons to want to work with her again. Thank you. For making my experience stress free. Kevin JamesLAPIZ
    Kevin James
    Producer at Lapiz
  • It was incredible to work with the team from Animatic Media. They were extremely response, helpful and attentive to detail on creative feedback. Keep it up. Incredible experience. Will work with again.
    Johann Lopez
    Art Director at ALMA
  • Talented people, working insane hours, delivering the best animatics in the industry, all while keeping up with my wittiness. Animatic Media gets it and I could not ask for a better partner. Thanks for an amazing product and fun along the way
    Jason Georgen
    Producer at Leo Burnett-Chicago
  • Great to have really fast turnaround times and quite affordable. Love the online review process.
    Michael Lees-Rolfe
    CREATIVE DIRECTOR at FOXP2
  • AnimaticMedia turned a tricky project with a tight deadline into a pleasurable experience for all involved. The quality of the work was outstanding, and the team who worked on the animatic were unflappable and admirably responsive. They adapted the animatic process to suit the creatives and client, and the end product far exceeded our expectations. Creatives, client and myself were all hugely impressed throughout, and the animatic was a great success!
    Katherine Maidment
    Producer at MC Saatchi London
  • We have so many other things we are thinking about when selling an idea in to the client. It's nice not to have to worry about the level of expertise and experience from your artists and producers. Animaticmedia did a great job of addressing all comments and had great attention to detail.
    Randy Rogers
    Art Director at Grenadier
  • Animaticmedia helped us crank out an animatic on an insane deadline. They did a great job for the extremely quick turnaround, and were always professional even in stressful moments.
    Kristen Schwanz
    Art Director at Leo Burnett-Chicago
  • It was a nice process and seamless. I like the tools you offer on the website, user friendly, productive for direction and client updates on the fly.
    Richard Romero
    Creative Director at Lapiz
  • Better than I expected. You guys we amazing!
    Gabriel Reyes
    Creative Director at ALMA
  • It has been great and convenient working with the Animaticmedia team. All of my projects have been completed on time and within budget.
    Amanda Holtz
    Producer at DDB California
  • Animatic media has been amazing!! Turning around animations on an insane timeline!!! They are the best!!
    Alex Dossett
    Producer at TBWA Chiat Day - LA
  • Feedback was implemented quickly and they turned out great.
    Oliver MacDonald
    Art Director at DDB California
  • Working with Animaticmedia was a unique experience. Not only was the end result well above what we were expecting, but the process was simple and efficient. The team constantly used their initiative in suggesting adjustments to improve the narrative and simplify the visual storytelling. At all hours of the night/weekend/holidays. And at the risk of sounding cheesy, I'll say that assembling this project was even fun. This is a team that I will with no hesitation recommend to you and your agency. A pleasure to work with
    Darren Borrino
    Creative Diretor at TBWA
  • Very helpful - you guys did a great job!
    Jesse Brook
    Producer at Leo Burnett - Toronto
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