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LAUNCH PROJECT

Doctor Strange, the latest entry in the Marvel Cinematic Universe that stars actor Benedict Cumberbatch as master of
mystical arts, is bending people’s minds thanks to a new comic book virtual reality experience from a animation studio,
AnimaticmediaVR. Fans can explore the comic in 360° on their desktop, tablet , mobile phone or Google cardboard.

This is an example of how the VR industry is establishing itself as a destination technology. While analysts predict that
VR could generate as much as $40 billion by 2020, most of the money right now is going to mobile solutions like
Samsung’s Gear VR and companies like AnimaticmediaVR that are providing creative solutions to bring this new
technology to the mainstream consumer.

AnimaticmediaVR put together a VR comic page that combines music and visual elements of Doctor Strange with original, comicbook artistic imagery. Since the titular Doctor in the film is capable of warping the surface of reality, the parallax effect of the artwork in a 360° space is an ideal way of enabling people to explore a facsimile of his powers first-hand.

Dr Strange is a mind trip of a action film we wanted to create a VR experience that would offer context for who Dr Strange is and the unique place he inhabits in the Marvel Universe by offering a VR comic that offers mind bending visuals.

“There were a few challenges in drawing and rendering this project: handcrafting 2-dimensional artwork and translating it to a 360° environment, pushing the limits of art and technology to make it playable on a desktop, tablet or mobile phone and developing a new way to immerse the viewer into the comicbook medium.”



AnimaticmediaVR, Creative Director
Scott Ownbey

Speech bubbles float in parallax over the characters and audio effects add to the immersion. The result is something
like a cross between a traditional comic and the digital graphic novels that the likes of Marvel and DC have experimented
with. The AnimaticmediaVR creative team assembled the project using in-house tools to make sure proportions of
characters, environments and objects matched up correctly, and added parallax effects using a 3d javascript to make
all the various layers move on the page.

Learn how to engage your audience today.

Feedback was implemented quickly and they turned out great.
Oliver MacDonald
DDB California
Alex and Ana, our project managers, were ANGELS to work with. Our timeline was terribly truncated and the clients' demands were challenging. They made it happen, and they were easy to work with.
Kayla Osmond
Leo Burnett - Toronto
Animatic Media is very easy to work with. From start to finish animatic media has been a huge help from the sketches to finalizing any revisions. You guys are good with responding right away and provi...
Juale Chavez
Lapiz
Better than I expected. You guys we amazing!
Gabriel Reyes
ALMA
Animatic media has been amazing!! Turning around animations on an insane timeline!!! They are the best!!
Alex Dossett
TBWA Chiat Day - LA
Great to have really fast turnaround times and quite affordable. Love the online review process.
Michael Lees-Rolfe
FOXP2
It has been great and convenient working with the Animaticmedia team. All of my projects have been completed on time and within budget.
Amanda Holtz
DDB California
Animaticmedia was a pure pleasure to work with. It was only the second animatics job in my career and they made the process incredibly smooth and I learned a great deal from them. Their entire team wa...
Brent Holt
GSD&M
Brought the spot to life more completely than any animatic I've seen. Likely gave the client and test audiences a fuller picture of what the finished spot would look like.
Graeme Campbell
Leo Burnett - Toronto
Very helpful - you guys did a great job!
Jesse Brook
Leo Burnett - Toronto
The producer on my job was professional and incredibly helpful. She gives me many reasons to want to work with her again. Thank you. For making my experience stress free. Kevin JamesLAPIZ
Kevin James
Lapiz
Working with Animaticmedia was a unique experience. Not only was the end result well above what we were expecting, but the process was simple and efficient. The team constantly used their initiative i...
Darren Borrino
TBWA
I'd have to say your team is very impressive. Everyone was extremely professional, accommodating and the final work was top notch! 
Pamela Fazio
Zimmerman
It was incredible to work with the team from Animatic Media. They were extremely response, helpful and attentive to detail on creative feedback. Keep it up. Incredible experience. Will work with agai...
Johann Lopez
ALMA
Talented people, working insane hours, delivering the best animatics in the industry, all while keeping up with my wittiness. Animatic Media gets it and I could not ask for a better partner. Thanks fo...
Jason Georgen
Leo Burnett-Chicago
Animaticmedia helped us crank out an animatic on an insane deadline. They did a great job for the extremely quick turnaround, and were always professional even in stressful moments.
Kristen Schwanz
Leo Burnett-Chicago
You guys were very communicative and collaborative. And very easy to work with. Now I have more time to focus on other projects while Animaticmedia does all the work
Aldo Gagliardi
LAPIZ
It was a nice process and seamless. I like the tools you offer on the website, user friendly, productive for direction and client updates on the fly.
Richard Romero
Lapiz
AnimaticMedia turned a tricky project with a tight deadline into a pleasurable experience for all involved. The quality of the work was outstanding, and the team who worked on the animatic were unflap...
Katherine Maidment
MC Saatchi London
Working with Animaticmedia was an absolutely friction-less experience. Kelly and her highly talented team were friendly and helpful, intuitively grasped the task at hand, and produced work to an excep...
Rob Rutherford
TBWA
We have so many other things we are thinking about when selling an idea in to the client. It's nice not to have to worry about the level of expertise and experience from your artists and producers. An...
Randy Rogers
Grenadier
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