Brand Associations
Measure how strongly the associations you want your ad to build will stick in people’s minds
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Details of LinkNowTV
From
Whats included
- Overall Summary
- Engagement Summary
- Brand Association
- Predisposition - Persuasion
- Predisposition - Equity
- Detailed Measure View
- Summary measures: video
Engagement Summary
Measures to help you understand the creative impact of your ad: how well your ad will capture people’s attention and how strongly it links to your brand.
Overall Summary
A simple, colour-coded snapshot of performance, telling you in a single glance how each ad tested has performed versus norms across key success metrics.
Predisposition - Equity
Brands that are meaningful, different and salient command a greater market share, are more likely to grow and are able to charge a premium. LinkNow tells you if your ad is building meaningful and different associations for your brand.
Predisposition - Persuasion
If your ad is designed to drive short-term sales through persuasion, understand how your ad is performing amongst different user groups.
Summary measures: video
Available with the Kantar Millward Brown service package for video, the sales validated Awareness Index Prediction and Short- Term Sales Likelihood scores, along with the Meaningful Difference score, summarise the ad’s overall likely effectiveness.
Detailed Measure View
A detailed look at each data point for every question asked, allowing a granular comparison of scores across all the ads you’ve tested.
