Our mission at AnimaticmediaVR was to build an interactive WebGL prototype that could show brand managers how they could engage potential customers with their products in real-time 3d on any platform. For our demonstration we choose one of Nissan’s most iconic brands the Nissan Altima. Working with the scanned version of the Altima we converted the high-resolution file to a version that was suitable for game engines. We didn’t want to sacrifice quality, so we baked all the rich photographic details into a low poly version through a process called a Normal Map. We used this same process for all the cars reflections, colours and lights.
We wanted the background to be modern abstract structure that would complement the car and give it atmosphere so we created an 3d model and rendered it as a 360° spherical image.
The result of our efforts is a seamless mix of art and code that build a unique and engaging product experience..
“ We pride ourselves on pushing the boundaries of artistry. Using WebGl technology allows brands to give potential customers a more engaging experience. Shoppers can
appreciate the design of a product, view it from different angles, choose different material options, product color, open compartments, check out interior areas of the
product and turn off and on different features the product may have. For car brands you can even take the model
for a spin.”
AnimaticmediaVR, Creative Director
Learn how to engage your audience today.