How Animatic Media’s Groundbreaking 360° Animation for Sesame Street’s “Girls Can Be Anything” Became a Viral Sensation with 133 Million Views The Power of Immersive Storytelling in Empowering a Generation In 2017, a pivotal moment in children’s educational content was created through a unique collaboration between Sesame Workshop and Animatic Media. The result was the inspiring 360° animated music video, “Girls Can Be Anything,” an immersive experience that has since captivated a global audience, amassing an astounding 133 million views and counting. This phenomenal success not only highlights the powerful message of the song but also showcases Animatic Media’s position at the forefront of cutting-edge animation and technology. The “Girls Can Be Anything” video, featuring beloved Sesame Street characters Chamki, Zari, and Raya, is more than just a song; it’s an interactive journey that allows children to visualize their dreams without limits. From exploring outer space as an astronaut to reporting from a bustling news studio, the 360° format immerses young viewers in a world of endless possibilities. This innovative approach to storytelling is a testament to Animatic Media’s expertise in leveraging technology to create engaging and impactful content. Beyond the Flat Screen: A New Dimension of Learning The decision to produce “Girls Can Be Anything” in 360° animation was a strategic one, designed to deepen the connection between the viewer and the empowering message of the song. Unlike traditional 2D or 3D animation, 360° video allows for an interactive and exploratory viewing experience. This level of immersion is particularly effective in educational content for children, as it can enhance comprehension and retention of key concepts. By placing the viewer at the center of the action, Animatic Media transformed a passive viewing experience into an active adventure of discovery. This project was a key part of Sesame Workshop’s Global Social Impact division, which focuses on providing access to early education and delivering critical health lessons to children around the globe, especially those in vulnerable and marginalized communities. The universal message of female empowerment, combined with the accessible and engaging format of 360° animation, was a perfect match for this mission. Animatic Media: Pioneering the Future of Animation For over two decades, Animatic Media has been an award-winning, full-service video and corporate event production company, consistently pushing the boundaries of what’s possible in animation. Our talented teams across the globe have a proven track record of delivering exceptional quality and innovative solutions for a wide range of clients. The success of the “Girls Can Be Anything” 360° animation is a prime example of our commitment to using technology to tell compelling stories that resonate with audiences. We believe in the power of animation to not only entertain but also to educate and inspire. The incredible milestone of 133 million views for this single project is a clear indicator that immersive and thoughtfully crafted content can have a massive global impact. As we continue to explore new frontiers in virtual production and animation, our goal remains the same: to create unforgettable experiences that captivate and engage. The success of our collaboration with Sesame Street is a testament to the power of combining a meaningful message with groundbreaking technology. Discover how Animatic Media can bring your vision to life and create the next viral sensation. Contact us today to learn more about our 360° animation and other innovative services.