Originally a series of storyboards, we dissected the artwork for this spot and brought it to life with the use of some dramatic camera angles, stylistic camera movements and a clever use of depth of field.
No two animatics are alike when it comes to production and each spot brings with it a unique set of challenges. Not every brief comes to us with a preferred style simply because it can be difficult to envision a final product without seeing it in a range of styles. Style also plays a large part in storytelling so we always suggest to our clients a style, we feel, that best compliments their story. From time to time a client may prefer a different style than what we suggest but it does seem to give them piece of mind to know that we consider the how a particular style will affect their story.