When a prompt
won't get you there.

AI video is footage generated by trained models rather than shot on a camera. You see what looks like a real scene — a product on a tabletop, a city at dusk, a hero in motion — but no crew, no location, no cast were on set.

The pipeline is the new craft: storyboards, shot design, model selection, direction, finishing. The output is broadcast-ready video. The cost and timeline collapse. The creative process doesn't.

Not quite. AI video is photoreal — a generated frame that reads like live action. AI animation is stylised — a generated frame that reads like animation, whether 2D, 3D, hand-drawn or CG. Same pipeline, different output. We do both, often inside the same campaign. The choice depends on the brief, the audience and what the work needs to feel like.

Anyone whose creative ambition outpaces their production budget. Multi-format campaigns that need a hero spot and multiple cutdowns. Projects that demand broadcast craft on a digital schedule. Teams who need more creative output for the same investment — without compromising on how the final piece holds up.

It's not for everyone. It's for those who care about the work.

The crafts haven't changed — directing, art direction, cinematography, editing, sound. The mechanics have. The camera is a model, the location is a prompt, the cast is generated. That collapses the parts that drove cost — travel, sets, talent days, weather holds — and shifts the work into pre-production. We spend more time on storyboards and shot design than a traditional shop, and less time on logistics. The standards stay the same. We finish to broadcast.

Significantly less than traditional production. Most campaign packs land in the mid-five to low-six figure range, depending on shot count, format mix and talent likeness work. After a 30-minute scoping call we'll come back with a treatment, project scope, and a fixed-scope estimate within 48 hours — no anchor pricing, no surprises.

Yes — when it's produced the right way. Hand-drawn storyboards establish human authorship under current U.S. Copyright Office guidance. Generated talent likenesses run on signed digital-replica releases compliant with SAG-AFTRA's current rules. Music clears through commercial licences. Brand assets stay inside our closed pipeline — client material never feeds public training models. Your legal team gets a full paper trail.

We won't put a brand in a position we wouldn't put our own studio in.

No. We run a private production pipeline with direct API access to the AI models we use — not consumer tools. Your scripts, references, character sheets, and frames stay inside a closed system from first sketch to final render. ChatGPT never sees your brief. Midjourney never sees your concept art. We control the pipeline end-to-end. Your IP stays your IP.

Two to three weeks for a full campaign package is our standard pace. Tighter is possible, and we're always honest about what that means for scope and cost — no surprises, just a clear conversation before you commit.

We don't ship work we wouldn't put on our own reel just to hit a date.

Every project starts with a hand-drawn storyboard before any model touches the work. That's our RenderLux™ workflow, and it matters for two reasons.

First, the U.S. Copyright Office requires demonstrable human authorship for a work to be registrable — the storyboard is what proves it. Second, AI models are good at generating shots and bad at telling stories. The hand-drawn board carries the idea. The models execute it.

That's the difference between work that demos well and work that lands campaigns and stays on air.