Scott Ownbey

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Breathing New Life into Iconic Brand Mascots with ChatGPT

Marketing and advertising executives have always struggled to connect with consumers on a conversational level. Traditional marketing tactics like billboards and print ads can’t capture the attention of today’s consumers who demand interactive, personalized experiences. The rise of social media and mobile devices has made it even harder for companies to engage with their audience.

That’s where ChatGPT comes in. The AI language model developed by OpenAI is revolutionizing the way companies communicate with their customers. With ChatGPT, companies can bring their brand mascots to life and create custom chatbots that talk with customers in a natural, conversational way.


Old mascots like Tony the Tiger, the Michelin Man, and the Kool-Aid Man can all enjoy new life in new campaigns on phone apps, kiosks, and websites as intelligent AI-driven chatbots. These chatbots are designed to have human-like conversations with customers, providing helpful information, answering questions, and even telling jokes.

Creating Exclusive AI Characters for Next-Level Customer Engagement

But ChatGPT also allows for the creation of new AI characters that are exclusively for conversational interactions between consumers and brands. These new mascots can be tailored to fit the brand’s narrative and values, providing a unique way to engage with customers at scale.

The possibilities for brand mascots as AI chatbots are endless. Imagine a cereal brand using their mascot to talk with kids about nutrition or a car company using their mascot to answer questions about car maintenance. The interactive and personalized experience created by these chatbots will leave a lasting impression on customers and set the brand apart from its competitors.

Furwee_computer To experience furwee, click here

Seamless Integration with ChatGPT Technology

ChatGPT’s technology allows for seamless integration of these chatbots into a company’s website, app, or social media platform. This means that customers can access the chatbot anytime, anywhere, making it a valuable tool for customer service and engagement.

Animatic Media: Your Partner in Developing AI-Powered Brand Mascots

But how does one train an AI character to align with a brand's narrative? This is where Animatic Media comes in. Our team of experienced animators and programmers uses the latest GPT-4 model designed for large workloads to build AI-powered, self-learning chatbots.

We can work with brands to identify their use cases, end goals, and target audience, and based on this information, design various conversational flows that are tailored to their specific needs. We can also infuse the chatbot with machine learning and natural language programming (NLP) capabilities using ChatGPT. We train the pre-built NLP model using the brand's custom intents and entities, ensuring that the chatbot provides accurate and relevant responses. Our team continuously tests and refines the model to ensure that it's always performing at its best.


The average shot duration for commercials in 2022 is 1.4 seconds; however depending on your genre, script and director shots can be even shorter (like in a car commercial .9 second) or longer :03 sec like in a Pharma spot. Knowing the average shot duration & average storyboard frame count for your script will better help you determine if you are under or over the total amount of shots in your shot list.

At Animatic Media, we have extensive experience in developing AI chatbots. We previously created Furwee, a proof-of-concept educational chatbot for kids. Additionally, we were hired by IPsoft in 2016 to help create a 3D customer service chatbot called Amelia, which now boasts over 9 million active users, 108 languages, and over 1,000 integrations. We know firsthand the difficulties associated with creating hyper-realistic 3D chatbots, making us the perfect partner to bring brand mascots to life as AI chatbots.

In conclusion, ChatGPT's AI language model is a game-changer for the advertising and marketing industry. By bringing brand mascots to life as AI chatbots, companies can engage with their customers in a way that's never been possible before. The interactive and personalized experience creates a stronger connection between the brand and its customers, resulting in increased customer satisfaction and loyalty. With the endless possibilities of AI-driven chatbots, the future of advertising and marketing is looking bright.