Flashback Friday - Peroni "Fonic"

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https://www.animaticmedia.com/peroni-vita-al-mare

This pretty photomatic was created with The Bank for the Peroni marketing team. Our brief was to tell the story of the beautiful, Italian lifestyle associated with the Peroni brand. Gorgeous scenery, people, clothing and, of course, refreshing beer. We shot the characters on green screen in our US studio before dropping them onto illustrated backgrounds; finally, everything was treated to give the piece a slightly more illustrated feel.

 

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